Alliance Flooring USA with Bruno Da Silva: Palm Coast Local Business Insider

From New Jersey to Palm Coast: Bruno Da Silva and His Story Behind Alliance Floors USA in Flagler County, Florida.

When Bruno and his wife first imagined their future, it wasn’t just about building a business it was about building a life balanced in family, faith, and community.

Both born in Brazil, their paths eventually led them to New Jersey, where they met through mutual friends and began shaping their life together. Education played an important role in those early years. Bruno completed his education in New Jersey, while his wife pursued her studies in Brazil, graduating in Biology, a reflection of their shared belief in hard work, growth, and long-term vision.

Today, that same mindset guides their family and their business here in Palm Coast.

Choosing Palm Coast as Home

With two children, a four-year-old son and an eight-year-old daughter, Bruno and his wife began looking for a place that offered more than just opportunity. They wanted a quieter, family-friendly community where their children could grow, and where their business could thrive alongside a strong quality of life.

Palm Coast stood out.

They discovered the area while searching for exactly that balance of peaceful neighborhoods, welcoming people, and room to build something meaningful. Since making the move from New Jersey, their family has embraced the local lifestyle, spending time at Palm Coast’s parks, beaches, and favorite neighborhood restaurants. Their children now attend school locally, grounding their family even deeper into the community they chose to call home.

Our children attend Belle Terre Elementary School here in Palm Coast, continuing their education in a community-focused environment that reflects the family-friendly values that first drew them to the area.

Two of our favorite places are European Village, for dining and community events, and Flagler Beach, which we love visiting with our family both offering opportunities to connect with neighbors, support local businesses, and enjoy the coastal lifestyle that defines Palm Coast and Flagler County.

Eighteen Years of Craft, Commitment, and Growth

Bruno’s journey in the flooring industry began nearly two decades ago with 18 years of hands-on experience that started with installation work and grew into something much bigger.

What began on job sites evolved into a vision for ownership. Over time, that vision became Alliance Flooring USA, a store and service built on craftsmanship, personal relationships, and a reputation for doing things the right way.

Starting over in a new state wasn’t easy. Building trust in a new community, forming new business relationships, and reestablishing a customer base required persistence, faith, and steady effort. But those same values that guide Bruno’s family life also shaped the way he built his business—one connection, one project, and one customer at a time.

Serving the Palm Coast Community

“What we love most about serving the Palm Coast community is building real relationships. Bruno states as he continues. We’re not just selling flooring, we’re helping families, builders, and small businesses create spaces they’re proud of. allows us to truly understand our customers’ needs and grow together with the community.”

More Than a Flooring Store

For Bruno and his wife, Alliance Flooring isn’t just a business it’s an extension of their journey. It represents years of experience, the courage to start fresh, and a commitment to serving the community they now call home.

As Palm Coast continues to grow, so does their role within it, not just as business owners, but as parents, neighbors, and active members of a town they chose for both opportunity and heart.

And much like the floors they install, built to last, their story in Palm Coast is one they’re laying down for the long term.

You can find Alliance Floors USA on PalmCoastLocal.com to contact them and find their offers when available.